A cost-effective video startup for startups
What started as a branding & identity design project became an obsession with matchboxes. What inspired me? the fact that in a single rupee or at max 2 you get 50 opportunities to light the town on fire but also a beautiful piece of art, sometimes even socially relevant!
LowFundWala's video work spread the word about their clients' work like fire does and hence the metaphor of the matchbox just clicked!
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2712ca36-da11-4172-8919-f9122af83898/5e879c81-81ee-427d-b291-c666b4804e5d_rw_1200.png?h=5122a71f75121bea0809bdcd850119f0)
Some earlier iterations of the LowFundWala matchbox
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2712ca36-da11-4172-8919-f9122af83898/b62e8a95-b162-4d8f-a7bd-4f2781d65ac6_rw_1200.png?h=4244ea928bb46a97eeec32c2557cc324)
A host of explorations using the matchbox as an inspiration
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2712ca36-da11-4172-8919-f9122af83898/9d0bb7f4-cf58-4569-a05d-7115e2ad0b69_rw_1200.png?h=786d264a75a1112a09651acc44c25be5)
The entire range of usable logos for Lowfundwala
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2712ca36-da11-4172-8919-f9122af83898/2259f32e-eeaa-4b10-ae9d-850735535ddf_rw_1200.png?h=d94cdebe9a38b01338f40ea458f2a3b8)
Letterhead for Lowfundwala
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2712ca36-da11-4172-8919-f9122af83898/04d94386-ffff-4528-bded-078afe772be2_rw_1200.jpg?h=8dcf7f52b66de3ca59c171de6e636b6e)
Business card for the Lowfundwala Folks